Missions in Action Ministries is a Dallas based organization that has been actively serving the people of Copan Ruinas, Honduras. As they were beginning to head out to Honduras and open their first coffee plantation they were in need of a total branding overhaul.
They wanted the logo and branding to reflect the colorful culture of the Hondurans as well as show movement and flow.
I went with a very readable sans serif font and utilized the arrows for motion and emphasized the bright culture with the colors often associated with Honduras. Being an organization founded on the principles of Biblical Christianity it was also important to represent Christ in their branding which is why the arrows are arranged to form a cross.